Support to Compete Against Imported Products

Ontario’s Processor-Market Products in Canada program is advertising 75% grant funding up to $50,000 towards domestic marketing activities. Eligible costs include, but are not limited to:

• Brand development (e.g., logo design, brand identity, logo and colour usage booklet)
• Focus group research, consumer studies or advisory services
• Promotional material and packaging development/design
• Sales, marketing and promotional activities, including    website development and enhancements (e.g., e-commerce), virtual events, in-market product demonstrations and product introductory campaigns
• Product sample purchases for market research, tradeshow or specific events (i.e., specifically for marketing purposes and not from current production)
• Shipping, labour, travel. meal and rental expenses including tradeshow related expenditures

Eligible businesses are new and existing Ontario-based food processor, plus established brand/ intellectual property owners transforming agri-products in Ontario, with fewer than 200 employees. An export marketing plan (which can be funded up to $15,000 from another program) as well as quotes detailing project costs must be included with an application. Applicant selection will be on project- resulting job creation, increased new market sales, and the applicant having the resources to successfully complete their project. Activities must be completed by September 30, 2022. The deadline for application is September 2, 2021.