Arts and culture are essential contributors to any society, and this is not just about the performers. It might come as a surprise to many, but Canada’s film industry is a major contributor to the economy—it created $20.4 billion in GDP and $2.4 billion in exports in 2013. This also has a highly beneficial social impact as well, creating not only entertainment but also $12.8 billion in labour income. Canada’s film industry is in action mode!
Ask any creator or distributor of media what the most important aspect of production and distribution is, and they will inevitably say one word: marketing. A great film that lacks a target audience isn’t going to go far. Raising awareness and interest about a film project is a crucial step to the film’s overall success. That’s where the Canada Feature Film Fund’s Marketing Program comes into play—this initiative provides government funding for businesses involved with the production, marketing, and distribution of feature film projects.
This fund specifically targets marketing activities designed to increase theatrical accessibility and enhance opportunities for audience access by means of digital distribution and multiple viewing platforms. The overall goal is to increase the reach of Canadian productions and talent, on a national and global scale.
All applicants must be Canadian-controlled corporations that are a distributor or a producer, a company that produced the film and continues to hold the distribution rights, or the distribution company that holds the distribution rights to the film. Additionally, the main personnel making financial, distribution, and marketing decisions for the project must be Canadian citizens.
Distribution companies seeking government support must conduct their activities in Canada, must be financially stable, and must operate primarily as a feature film distribution entity. They must have the experience and expertise to see a project through to completion. The company should have been active participants in the Canadian film industry for the previous two years, with the business volume to prove it. If affiliated with a Canadian broadcaster, the company should be a separately incorporated entity. There are some exceptions to these rules, evaluated on a per-project basis.
All production companies must carry out their activities in Canada, have relevant promotion and marketing experience, operate as a feature film production company, and be financially stable.
Eligible films must be feature length, and must be funded at the production stage by the Canada Feature Film Fund. Alternately, they must be certified “Canadian film or video production” companies with a minimum of 8 out of 10 points according to the Canadian Audio-Visual Certificate Office (CAVCO), or recognized as an official treaty coproduction by the Minister of Canadian Heritage.
All films should be made available in both English and French. They should also conform to the Canadian Association of Broadcasters (CAB) Code of Ethics, and any other programming requirements under CAB or the CRTC. Productions cannot include harmful, offensive, or otherwise unlawful content.
Applicants must include a strategic marketing and distribution plan to reach the widest possible audience. This includes the marketability of the film and its different elements on the national and global stage, the positioning statement for the film across various platforms, steps for inclusion in national or global festivals, and a comprehensive cost breakdown detailing where the government funding will go.
All applications are evaluated on a per-project basis, and the amount of government funding businesses can receive depends on what the applicants request, the scope of the project, and their previous track record. Successful applicants can receive up to $50,000 to cover up to 75% of eligible costs.
Get in contact with INAC Services for further information about this government funding initiative. We can help your film business get rolling on your application today!