Cannabis Tourist Events Are Eligible for Funding
Deadline is Next Monday
Southern Ontario’s Tourism Relief Fund is advertising 50% support up to $100,000 in non-repayable (grant) funding or 75% support up to $500,000 in an interest-free loan to tourism-related businesses/operators/cooperatives towards promoting, presenting, and/or expanding activities that attract tourists and visitors to Southern Ontario events occurring between November 2022 and March 2023.
Eligible activities include but not limited to:
- creating, adapting, and enhancing protocols and permanent infrastructure to meet health and safety requirements to accommodate visitors and employees to keep businesses operating
- helping operators traditionally reliant on international markets to create innovative tourism offerings attractive to local and domestic visitors
- modernizing operations, attractions, greening initiatives, and online sales services
- supporting operations with local promotion of tourism products, including digital and virtual reality experiences
- developing capacity for more inclusive tourism experiences (e.g., staff training to ensure welcoming, inclusive environments to diverse clientele, gender-neutral washroom facilities, etc.)
- equipping operators towards extending product offerings into the off-season
- supporting destinations to implement tourism plans that create or improve local assets, facilities, and planning for key infrastructure
- enhancing attraction services and experiences to develop experiential tourism that will respond to visitor expectations post COVID-19
- assisting industry partners to support recovery and rebuilding efforts through coordination, and developing new offerings and/or capacity building on behalf of the sector
- supporting scale-up and market expansion activities for key enterprises essential to economic vitality and the local business climate
Eligible costs include
- Capital purchases, e.g., project/site-specific infrastructure expenses and equipment acquisition or rental (including buying bicycles), software, etc.
- Expertise: incremental fees paid to professional and/or technical personnel, consultants, or contractors, etc.
- Non-capital costs: promotional materials, SEO, bicycles, SUPs, etc.
- Labour: incremental salaries and benefits for individuals employed for the project may be eligible should they meet the following conditions:
- The recipient confirms and substantiates that it is not economically feasible to tender a contract
- Costs are for those employed directly in respect of the work that would have been the subject of the contract; or
- Labour hired to work exclusively on the project (i.e., not existing employees of the recipient)
Land, vehicle and building purchases are not eligible. Nor can funding be used to run a marketing campaign. Restaurants, hotel chains and the retail sector are not eligible. Deadline for applications is Monday November 28, 2022.
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